Health Club Sales Training

Selling Fitness Book

Make the most of your fitness marketing! This 206-page book takes the reader step-by-step through the process of selling health club memberships. Hundreds of clubs around the world use this book with all new employees having anything to do with selling personal training. Chapters include: What motivates People to Buy?, What Do People Buy?, Why Buy From You?, Communication Styles, Establishing Rapport, Making The Most of the Telephone, The Needs Analysis, The Tour, Closing & Overcoming Objections, Lead Management and Prospecting. You’ll be selling gym memberships like never before!

Investment $19.95 + S/H

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Selling Fitness Audio

This program takes the reader step-by-step through the process of selling health club memberships. Hundreds of clubs around the world use this book with all new employees having anything to do with club sales. Chapters include: What motivates People to Buy?, What Do People Buy?, Why Buy From You?, Communication Styles, Establishing Rapport, Making The Most of the Telephone, The Needs Analysis, The Tour, Closing & Overcoming Objections, Lead Management and Prospecting.

Investment $67.00 + S/H Save $32.00

Bundle this with the Selling Fitness book and you get both for the same price for great savings!
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Combo Pack for Selling Fitness (Best Deal)

Get both the Selling Fitness book and audio book for the same price as just the audio!

Investment $67.00 + S/H Save $52.00

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Closing More Sales Audio

This CD audio program and 10-page workbook teaches salespeople how to close the sale. The listener is taught strategies of how to present memberships for optimal results and is then brought through step-by-step instructions of how to overcome objections, including scripts for the most frequently heard objections. Selling personal training will never get easier than with the methods you’ll find right here.

Investment: $9.95 + S/H

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10 Ways Salespeople Can Shine

Regardless of education, economic background or raw intelligence, studies show that all top sales achievers consistently do certain things on a daily basis. Their beliefs, their style of communication, how they manage themselves physically, and how they live on a daily basis are just a few of the elements of success. This CD audio program delivers all ten-success ingredients without which high achievement remains an illusion. If you’ve ever wondered how to sel personal training, this can help get you there.

Investment: $9.95 + S/H

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Mastering Fitness Sales

This is an on-gong sales training program designed to give a sales manager 36 turnkey sales meetings to use throughout the year. The program consists of 12 audiotapes, 12 workbooks, and 12 Sales Manager’s Guides. Topics include: Why Fitness Salespeople Fail and What You Need to Know to Succeed, Buying Patterns, Mastering Incoming and Outgoing Phone Calls, The Needs Analysis, Dynamic Club Tours, Prospecting, Time Management, Lead Management, Communication Styles, Rapport Skills, Powerful Presentations and Personal Excellence. Each tape is approximately 60 minutes and is divided into three, twenty-minute sections for ease of implementation. Workbooks and Sales Manager’s Guides provide tools for integration of learning such as reviews, group exercises, individual exercises and tests for accountability. It makes selling personal training and gym sales so much easier!

Investment: $459.00 + S/H

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How to Give A Professional Fitness Sales Presentation

Selling personal training just got a whole lot easier! This 35-minute DVD with accompanying 15-page workbook takes the viewer through the stages of selling a health club membership. The program begins with an overview of the entire sales process. Next, the viewer is instructed and given strategies for each stage in the appropriate order; the meet and greet, the brief overview, the needs analysis, the tour, membership presentation and closing and overcoming objections. In addition to the instruction, viewers get to see live role-plays of each stage, conducted by Casey Conrad. This program is a perfect compliment to any of the other products and provides salespeople (as well as front desk employees who might be touring prospects) with the actual experience of the sales process. Another great use for this program is using it as a screening tool during the hiring process.

Investment: $119.95 + S/H

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Qualifying For Maximum Closing

If salespeople don’t know how to qualify a prospect, they will have no idea of how to customize the tour to meet the prospect’s needs and wants. This 90-minute DVD goes into the details of exactly what questions a salesperson must ask a prospect during the qualifying stage of the sale. Salespeople will learn how to recognize the three types of guests that walk through the club doors and how to adjust their presentation accordingly. How to use certain questions to uncover potential objections, how to deal with the defensive type guest and how to get the prospects to make small commitments about their desire to join your club are just a few of the other topics covered. An exercise workbook is also included.

Investment: $289.00 +S/H

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How to Close the Sale & Overcome Objections

Because of the short amount of time the average prospect is in the club prior to getting membership prices, it is imperative that every salesperson be proficient with their professional closing skills. This DVD teaches fitness salespeople the art of presenting memberships in a way that makes closing the sale easy and comfortable. Next, salespeople are taught the 6 steps to overcoming objections in a professional way, without being pushy. Finally, specific scripts are given for each of the most commonly heard objections in the industry. These include, “I just want to think about it,” “It’s too expensive,” “I don’t think I’ll stick with it,” “I want to shop around,” and “I need to talk to my spouse.”

Investment: $289.00 + S/H

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Sales Multiplier; How to Get Referrals From Every New Member

There are only two ways a salesperson can become more productive—work harder or work smarter. This DVD teaches salespeople to work smarter by getting referrals from every new member at the point of sale. Listeners are first shown why the point of sale is the best place to get referrals. Next, they are given a New Member Guest Privileges form to use at the point of sale. Finally, they are given a word-for-word script to be used during the referral presentation and are also taught how to deal with all the common objections heard regarding referrals. Engage every one of your gym members in your fitness marketing!

Investment: $89.00 + S/H

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Making Every Ring Count

This dynamic phone training DVD will give your salespeople all the skills they need to master incoming and outgoing calls with a strong emphasis on mastering the information call as a foundation. Key components include; Specific questions to ask during calls and why those questions are asked; how to deal with the “But I just want the prices” objection; how to easily close for the appointment; how to defuse the hostile caller, and; step-by-step- scripts that give word-for-word dialogue for the info-call, the referral call and the lead box call. This DVD is a must for all salespeople as well as anyone who potentially may take incoming phone calls.

Investment $289.00 +S/H

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